AIR @ Third Coast, Storify Style

By Jessica Clark / October 07, 2012

View the story "AIR@ Third Coast 2012 Highlights: Part I" on StorifyAIR@ Third Coast 2012 Highlights: Part ITips, pix and pithy observations from the first two days of the fabulous Third Coast Conference, by AIR ambassadors, New Voices scholars & Media Strategist Jessica ClarkStorified by AIR · Sun, Oct 07 2012 09:37:25Excitement begins to build...I will be video taping the "highlight" sessions @ThirdCoastFest this wknd! Check http://thirdcoastfestival.org as they're posted. #TCConf #airmediaLogan Jaffe#pubmedia: This Week: Catch AIR at Third Coast - Friday marks the start of the Third Coast Conference, and AIR staff... http://ow.ly/2suGmNAIRRaise your hand if you're beyond excited for @thirdcoastfest and all the new #audiogeek besties you're going to make?! #TCConf #airmedialaurenwhaleyThe speed meet fuels the flames!Just arrived Hilton Orrington for #tcconf. Fun starts with AIR Producer Speed Meet @ Norris University Centre @3pm. Come say hi! #AirmediacolmcoyneAIR speed meet going brilliantly here at #tcconf. Gotta love the enthusiasm in the room. #airmediacolmcoyneI didn't realize I could meet so many brilliant and talented radio producers in such short time! #TCconf #airmedia #radionerdloveJasmin López @AIRmedia Thanks for an energetic opening to the weekend! #TCConfJulie SabatierSpeed dating a great kick-off to #TCconf! Thanks to all who came and dove in—looking forward to more mingling this weekend. #airmediaAIRThe wisdom begins to flow!Silvain Gire from Arte radio giving his fantastic Radio 2.0 talk in McCormick Tribune Centre @ #tcconf right now. Get over here! #airmediacolmcoyneBring quality radio to all the people. Not just pubradio listeners. Arte Radio mission per Silvain Fire. #tcconf #airmediacolmcoyneWith radio we are "writing with silence & space". Silvain Gire of @Arte_Radio presenting "Radio 2.0" @ #tcconf #airmediacolmcoyneWebsite is http://arteradio.com in case you were wondering. #tcconf #airmediacolmcoyneGoing online is the way for high quality radio to survive and thrive according to Silvain Gire of @Arte_radio at #tcconf #airmediacolmcoyneCatch people doing something that is more important than being recorded to get great interviews according to Silvain Gire. #tcconf #airmediacolmcoyne'My only boss is the listener'. Silvain Gire of @Arte_radio at #tcconf #airmediacolmcoyneBut how to pay for it all? Some insights on crowdfunding:Kickstarter 101 with @romanmars discussing his hugely successful funding via kick starter for the amazing 99% invisible. #tcconf #airmediacolmcoyneIf a project reaches 30% funding on kickstarter it will get funded 9/10 times. Stephanie from kickstarter at #tcconf #airmediacolmcoyneRewards aren't just required, they're key. Kickstarter 101 at #tcconf #airmediacolmcoyne$25 most common pledge on Kickstarter. $100 pledges generate the most money. #tcconf #airmedia (Kickstarter 101session on right now).colmcoyneGood Kickstarter gifts create a sense of urgency to tell someone 'why now' is the time to donate . @romanmars at #tcconf #airmediacolmcoyne'Make the Kickstarter you would give to. It's that simple'. @romanmars at Kickstarter 101 at #tcconf #airmediacolmcoyneA lot of it is luck and then being ready for luck to happen.@romanmars on Kickstarter 101 at #tcconf #airmediacolmcoyneA properly run Kickstarter can basically be a full time job to raise a large amount of money. Kickstarter 101 at #tcconf #airmediacolmcoyneTime for some gather-rounds of our own:We see @DanielGAlarcon & @annielaumurphy of @radioambulante too! RT @JasminMara: New Voice Scholars! #TCconf #airmedia http://instagr.am/p/Qa40LURp8D/Radio AmbulanteThe Localorians have landed!Association of Independents in RadioCan't sleep, must listen! Fellow New Voice Scholar @desdelapatria #TCconf #airmedia http://instagr.am/p/QbYlunxp49/Jasmin López AIR kicks off Saturday with some inspiration, and we hear some great Short Docs winners:
You are the makers says Sue Schardt of @AIRmedia at opening session of Third Coast Int. Audio Festival:Kathy MerrittBruce Theriault from CPB: talented voices are at the center of our industry #airmedia #TCConfAIRRT @Transom_org: RT @Transom_org: Early morning radio breakfast with the short doc winners among us @ThirdCoastFest "You are the makers." #airmedia #tcco ...sarah p. reynoldsTheriault: #Localore is already having an impact on stations, and it's b/c of inventive producers and synergy w/stations #TCconf #airmediaAIREarly bird gets the worm...or creative and inspiring radio conversations. Two cups of coffee, ready for more. #TCconf #airmediaJasmin López From checkers to Oklahoma. Celebrating the ShortDocs Challenge winners. Have a listen: http://ow.ly/1OO7xf #TCconf #airmediaJasmin López @AIRmedia: Still hoarse from the speed meet! Wish we had another tonight. So many all-stars here! #TCConflaurenwhaleyHey, did you know you can sign up for an AIR membership for 20% off here at Third Coast...and increase your fashion quotient?SO excited for my new @airmedia shirt. I guess sometimes the visuals are important :) #TCconf http://instagr.am/p/Qcfp-SgKkW/Evan TenenbaumParty at the AIR table! Come say hello! #airmedia #TCconfJasmin López On to more sessions! A few high points:Thought inspiring and practical audio doctor session with @bartona104 at #tcconf. Thanks! #airmediacolmcoyne#airmedia @kalwnews Krissy Clark says the best journalism is like a mapjulie cainePick a structure to free you to think about one less thing and think about the story more. The quick & the deadline. #tcconf #airmediacolmcoyne'It has to be really special to go on the hand'. How Robert Smith of PlanetMoney notes best cuts while field recording. #tcconf #airmediacolmcoyneThe first of two Localore gather-rounds, offering lessons from the initiative's midway point. Learn more at localore.net.Third Coast: Localore Gather RoundAssociation of Independents in RadioJust starting a #localore breakout session at #tfconf. So excited to meet some of these brilliant folks in person! CC: @airmediaEvan TenenbaumAt #Localore gather-round: @WBEZCuriousCity, @SonicTrace_KCRW, @toddmelby & @AustinMusicMap on the hotseat #tcconf @airmediaAIRJennifer Brandel from @WBEZCuriousCity talking about the power reversal: letting the public set story agenda #tcconf #airmedia #localoreAIRBrandel: "There's a real convergence here," with radio only being one option for storytelling #tcconf #airmedia #localoreAIRBrandel: "Even before the story started, we were beginning to make the news" http://airmediaworks.org/blog/curious-city-deploys-mime-squad-street-safety, #tcconf #localoreAIRBrandel on mimes: every piece of media is a trailer or promo for broadcast; digital first strategy is working #tcconf #airmedia #localoreAIRBrandel: "What might seem like fluffy content has impact "—mime story resulted in crosswalk sign being put up. #tcconf #airmedia #localoreAIRBrandel: @WBEZCuriousCity has become a highly collaborative project within the station, 25+ reporters #tcconf #airmedia #localoreAIRNext up, Delaney Hall, talking about #Localore project @AustinMusicMap. She's a #tcconf veteran and brought that experience to projectAIRHall: Austin is known as live music capital of the world, but AMM project expands beyond slogan to see where/how/why music happens #tcconfAIRHall: Traveling to streets, porches, alleyways to explore/map the "lived experience of music" @AustinMusicMap #localore #tcconfAIRHall: Looking to make the invisible visible, preserve/capture spaces & patterns, unexpected similarities" @AustinMusicMap #localore #tcconfAIRHall showing video of Minor Mishap Marching Band as example of unexpected performance: http://austinmusicmap.com/post/30560369715/minor-mishap-marching-band-on... # tcconf #localoreAIRHall: Various stories and spaces will be accessible via tags, creating a non-linear tour, letting users "play the city" #tcconf #localoreAIRHall: 400+ photos have already been submitted to the project, will help to illustrate stories alongside produced content #tcconf #localoreAIRAnayansi Diaz-Cortes talking about @SonicTrace_KCRW, which tracks stories of immigration to/from LA: http://sonictrace.kcrw.com/blog #tcconf #localoreAIRDiaz-Cortes talking about @SonicTrace_KCRW, which tracks stories of immigration to/from LA: http://sonictrace.kcrw.com/blog #tcconf #localoreAIRClose to my heart. #Honk MT @AIRmedia: #tcconf showing Minor Mishap Marching Band, example of unexpected performance: http://austinmusicmap.com/post/30560369715/minor-mishap-marching-band-on... LernerDiaz-Cortes of @SonicTrace_KCRW describing difficulty of embedding in LA, creating narrative arc—led to Oaxacan series #tcconf #localoreAIRDiaz-Cortes by living in core neighborhood of their story, they found community ambassadors. Listen: http://sonictrace.kcrw.com/blog/category/stories/ #tcconf #localoreAIRDiaz-Cortes: Worked with KCRW show DnA to host sound booth competition—see winning design: http://sonictrace.kcrw.com/blog/2012/09/building-la-burbuja #tcconf #localoreAIRDiaz-Cortes: Important to gain people's trust by involving them in editorial process, which can be sensitive #tcconf #localoreAIR@toddmelby Producing Black Gold Boom project http://blackgoldboom.com. Working w/far-flung 10-state network in North Dakota. #tcconf #localoreAIR@toddmelby North Dakota used to be desolate; now full of trucks and guys, and guys driving trucks: http://blackgoldboom.com/trucks-trucks-trucks/#tcconf #localoreAIR@toddmelby: Worked with photographer Ben Garvin to create some of BGB's most popular content: http://blackgoldboom.com/oil-country-a-view-from-the-air-2/ #tcconf #localoreAIRAnother Melby/Garvin production: Fight Night in Crude Country, getting chuckles in room: http://blackgoldboom.com/fight-night-in-crude-country #tcconf #localoreAIR@toddmelby: Talking about how to choreograph collab w/photographer: arrive early/stay late, record both action & reaction #tcconf #localoreAIR@toddmelby: photographers capture moments; audio producers tell stories made of moments, so negotiation is needed #tcconf #localoreAIRBrandel: Gets users to submit & vote on questions w/on-air, bookmarks in libraries, and F2F. Try it: http://curiouscity.wbez.org/#!/vote/current #tcconf #localoreAIRReally enjoyed the #localore presentations. #TCConf #AirmediatuckergurlAnd now for a message from our sponsors!Want to stay up to date on #Localore & other #pubmedia & journo innovators? Sign up for the Public Media Scan! http://bit.ly/AIR-pubmediascan #tcconfAIRPacked room for the Pitch Perfect session, a highwire live-pitching extravaganza. Pitch Perfect MC Emily Botein wants you to to learn the art of...drumroll...bitchin' pitchin' http://yfrog.com/mozofzycj #TCconfAIR'Tell me about the Story first'. Direction from John Haas of Marketplace at Pitch Perfect session. #tcconf #airmediacolmcoynePitch tips: Tell your story in 3 sentences or fewer, and don't describe your tape/audio, describe your topic. #TCconfAIR'Where's the apex of the action?' Julie Snyder from TAL cross examining at Perfect Pitch Panel. #tcconf #airmediacolmcoynePitch tips from TAL: Think through yr narrative arc—who are your story's characters and what tape will you gather to introduce them? #TCconfAIR@airmedia Pitch Panel - standing room only... tcconf http://pic.twitter.com/tz41LK5LThird Coast FestivalPitch tip: "Longing is a great topic for radio" #TCconfAIRJacob Conrad of KCRW is liking what he hears at Pitch Panel. A really personal and innovative story. #tcconf #airmediacolmcoyneAre you nice and casual and straightforward and crisp and clear? What John Haam of Marketplace wants to hear in you. #tcconf #airmediacolmcoyneFunny pitch about a little girl who pretended thoroughly that she was deaf b/c she was too shy to talk. Crowd hooked in. #TCconfAIRPitch tip: Homework—You can have a great story but if it's too similar to something that has already run, you may be out of luck. #TCconfAIRPitch tip: Scale and context—Don't put more pressure on a small story than its tiny legs can handle. #TCconfAIRPitch tip: If a story has been covered extensively , important to find fresh and authentic angle into it—an anniversary isn't enough #TCconfAIRAnd of course, my mind is sizzling with ideas #airmedia #tcfconflucypapayaEnough thinking—time to boogie:Kind of amazing. #TCconf #airmedia #pubmedia #radionerddrunk http://instagr.am/p/QeGlFMRp0f/Jasmin López More highlights from Sunday to come—we'll close today's roundup with a clever conference workaround:RT @whitneyhl: RT @whitneyhl: Coffee stains instead of a highlighter. Just one of many creative ideas at the #tcconf http://pic.twitter.com/pnyrVu0yAIR