By AIR / March 28, 2014
Today, we're pleased to share with you a new report released via Current and our own channels, focusing on key takeaways from Localore. It's based on extensive analysis of audience data, as well as surveys of our field producers and station managers/staff over the last year since the R&D phase of the project concluded on Feb 28, 2013.
Where did we succeed and where did we fail in what we set out to do with this ambitious 10-city production? These lessons will not only inform our future work but will, we hope, also provide useful insight and concrete recommendations for stations, producers, and the system at large as we all adapt to a changing industry.
By Jessica Clark / August 05, 2013
What's the secret sauce for public stations aiming to invent new forms of storytelling? For many, it may be harnessing the talent of producers they're already working with.
AIR has invited three speakers to September's Public Radio Programming Conference to share how they are building their own "go teams" to develop fresh approaches that bring in new audiences:
By Jessica Clark / June 04, 2013
Current—the newspaper of record for the public media sector—has a running series of articles exploring how the Localore's teams are working with partner stations to invent new ways to connect with their communities. Catch up below, and bookmark this post to discover new pieces as they go up.
June 4: WYSO Explores Industrial City's Reinvention
WYSO [General Manager] Neenah Ellis said the Reinvention project has been a “true collaboration” and has turned out just as she hoped....“I knew it was a chance for a station like ours to engage local media artists to take the station to the next level in terms of multimedia production”
By Jessica Clark / May 08, 2013
Wondering how AIR's national production evolved from a blue-sky idea to the ten evocative multimedia projects now animating public stations across the country? Grab a bucket of popcorn and lean back to watch This is Localore.
Filmmaker Josh Banville directed and edited this half-hour documentary stepping us behind the curtain with the producer-station teams—revealing how they have taken big risks to lead projects that grab the attention of communities across broadcast, digital and street platforms.
By Jessica Clark / April 16, 2013
By Jessica Clark / April 10, 2013
On April 22, AIR will present the full scope of its national Localore production with the launch of a new metasite and a public screening at Boston’s Brattle Theatre.
By Jessica Clark / April 08, 2013
AIR's national Localore production team flocks to the east coast in April for a series of important events. We hope you'll come meet the producers and stations behind the revolutionary work being launched across the country.
By Jessica Clark / March 28, 2013
In NYC on April 20? Come mingle with AIR's national production team at MEGAPOLIS Celebrates Localore: The After Party.
During the day of April 20th the Tribeca Film Festival spotlights all ten Localore productions as part of an exciting celebration of new, groundbreaking digital storytelling work. That night, the party at DROM will bring together Locolore participants and MEGAPOLIS attendees for a night of music, dancing, and merrymaking.
By Jessica Clark / January 23, 2013
Today, AIR and ITVS announced a partnership that will add fuel to AIR's producer-led teams at public radio and TV stations.
As the Localore production cycle winds down, ITVS has invited the teams to apply for one more year of funding through their LINCS initiative (Linking Independents and Co-producing Stations). Those selected by ITVS will continue their groundbreaking projects, with AIR serving an advisory role.
By Jessica Clark / December 31, 2012
Some more pencils, some more books—that's what's next for at least a few of the fictional students who have been "dropping out loud" via Localore's Ed Zed Omega project at TPT. Nora Rose Melendy, a homeschooler played by 20-year-old Mina Souvannasoth, rounds up each of the character's decisions about whether to stay in school in her final video.