Pop Quiz: Before Public Media, I ...

Clockwise from left: Kai Ryssdal (courtesy American Public Media); Sue Schardt (courtesy Mim Adkins); Jay Allison (courtesy Melissa Allison); Al Letson (courtesy "State of the Re:Union"); Julie Shapiro (courtesy Kate Joyce); Glynn Washington (courtesy "Snap Judgment").


By Emily Boghossian

Every producer has an origin story.

Maybe you were raised checking levels and born with a boom in your hand, but AIR producers have, among other things, hocked wine, dabbled in banking, skinned salmon, and designed video games. AIRsters have had first jobs, second jobs and full-blown careers that somehow, slowly carried them to storymaking.

At age 60, Nancy Camden (New Voices ‘13) made the switch from listener to producer.

Case study: How to promote a podcast

by Emily Boghossian

Here’s the idea in a nutshell: The producers of “Pitch,” a stories-behind-the-music podcast about bands and musicians, are trying to increase their audience, and see passionate music fans as the biggest area for potential growth.

So why not launch the podcast’s second season as if it were an album, rolling out the first episode as if it were the first single?

“I got the idea from how we release singles in my band,” Alex Kapelman said. “Essentially, in my band, I try to take advantage of song premieres on blogs. Before the song comes out officially, I’ll reach out to a website and ask them to ‘premiere’ it.”

Writers wanted

Happy news: We're expanding the editorial content on AIR's websites, and we are hiring writers.
We want to work with writers whose interest in and knowledge of public media go beyond the Top 25 podcasts on iTunes and that great piece you found through #YSLTF on Twitter. (It was a great piece; we follow #YSLTF, too!)
You probably read CurrentNPR's Social Sandbox, and/or Nieman Lab on the regular.